The RedCircle ad platform allows podcast creators to quickly and easily develop their online presence.
If you’re a podcast host looking at RedCircle, you’re likely trying to find new avenues to allow your podcast to grow.
To help you, we’ve written this review to help you find out how RedCircle can benefit you and how it works.
What Is RedCircle Podcasts?
RedCircle is a platform that can help podcasts grow and can help creators monetize their content.
However, it can also be used by brands and agencies to advertise their products through podcast ad campaigns.
Who Is RedCircle For?
As you can see above, RedCircle can be used by podcast hosts, brands, and agencies looking to promote their content.
In this section, we’ll delve into a few more details about how podcasters and brands can use RedCircle, and how this works for them.
Podcasters
RedCircle has various innovative tools to help you run your podcast in one place. While recording, RedCircle will help monetize your content.
We’ll go into more detail about what each of these tools do separately, but here’s a summary of what to expect.
Most importantly, RedCircle is a podcast hosting service and distribution platform. By using RedCircle, you can ensure that you can enjoy free unlimited hosting from one area, then distribution and cross promotions to major streaming sites.
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You’ll find that the RedCircle ad platform RAP allows creators to monetize their content on their terms. However, RedCircle does not support video podcasts at this time.
Your show is your own artwork. RedCircle gives you powerful art distribution tools to help you get your show out there.
RedCircle allows you to quickly and easily upload and share audio files, while giving you a wide range of distribution options, like iTunes, Spotify, and Soundcloud. This makes it easier than ever for podcast creators to reach their audiences without having to worry about technical issues.
This on demand audio platform also has a cross-promotion marketplace that lets you find like-minded creators to partner up with.
If you want to build a subscriber base, you can do so here. You’ll be able to create a subscription revenue and offer your listeners exclusive content.
Depending on your options, you might want to consider donations too.
Brands And Agencies
Now, you may be wondering how brands and agencies can utilize RedCircle. While this may not be too interesting for podcast creators, it’s a helpful feature to know.
See, brands and agencies can buy podcast ad spaces.
See, RedCircle praises itself for being the only platform for podcasts that are built for scale.
Businesses and agencies can both find and vet independent podcasters and networks so they can choose the right balance for their ad formats to get further reach.
They can arrange their campaign within a few days. Businesses can increase their reach by distributing their ads across all episodes of the chosen podcast.
They need to test how the message sounds on the show and how audiences react.
Overall, you can create a smarter budget. RedCircle’s platform allows you to understand conversion and attribution work.
You can track your budget and performance across shows. It’s a simple process to optimize each campaign through A/B tests.
RedCircle makes it easier for businesses to control their ad messages, and they can customize them by adjusting them to the podcast’s voice.
You can just set the budget and dates for the campaign and review and read them. Overall, it’s a great way to collaborate between businesses and creators.
Features Of RedCircle
As you can see from the above section, RedCircle offers numerous features you can consider. But here is where we go into more detail for podcasters considering switching to RedCircle.
Ad Platform
Podcasters have access to RedCircle’s Ad Platform, otherwise known as RAD. With this ad platform, you can control the adverts on your site.
You can access it under your terms to choose the right one for your brands.
With the options available, you can read the ads and have better control over how they’re presented, so they don’t affect the tone of your show.
As you’re recording, RedCircle will work behind the scenes to fill the ads in your inventory. Using dynamic insertion technology, they can change older ads for new ones.
That way, even your older episodes will still earn for more recent ads, and everything will feel up-to-date.
They’ll even allow creators to earn by making payments with Stripe. You’ll be able to have a flexible payment schedule that works best for you.
You can directly transfer the money to your bank account when paid for the ad placement.
Cross-Promotion Marketplace
Using the cross-promotion marketplace, podcast creators can find other podcasters to partner with.
RedCircle can help you find the right show for you by narrowing down your search results by finding similar podcasts to your own.
You can launch a joint campaign that allows you to promote your show and vice-versa. You just need to send a short proposal to the creator you want to work with and wait for them to accept.
However, you need to include a cross-promotion clip that the other podcast will play until the campaign ends.
With the