There are millions of different podcasts out there, so you need to make sure that each podcast episode hooks the listener instantly.
This doesn’t just mean you need great content but you also need podcast intros that convince your audience to listen for longer.
We take a look at all the things you need in your podcast intro to get your listeners hooked on your content.
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Why Do You Need A Good Podcast Introduction?
Research on podcasts has shown that many podcast episodes lose their listeners in the first five minutes. The dropoff rate can be up to 35%.
That’s a third of your listeners just abandoning your podcast in the first minutes, and you can expect more to leave during the rest of the episode (also see, ‘How Do I Get More Listeners On My Podcast‘).
That’s why, it is important to hook listeners with a good introduction, such as with intro music, that makes them curious about hearing more.
A good intro, even pre recorded podcast intros, doesn’t just mean that your audience will listen to the introduction, but they will also tune in for longer for the rest of the episode.
ALSO SEE: Podcast Intros And Why They’re Important
What To Say In A Podcast Intro?
When you are brainstorming for ideas to include in your podcast, make sure to include a good episode teaser that will appeal to your target audience.
After you’ve come up with your own podcast idea, make sure to include the podcast name. Also, remember to introduce the host and any guests that might be joining the podcast.
You should also mention any disclaimers, sponsors, or call to actions in your podcast.
ALSO SEE: Create The Perfect Podcast Launch Plan
It’s important to keep it as simple as possible. Check out the following podcast intro script as an example.
“Hey everyone, this is [host name] from [your company/podcast producer name]. You are listening to the [podcast name]. This show is all about [explain the purpose of this episode].
This is just a basic transcript and you can add your guest introduction, a CTA, or any disclaimers.
