Starting a podcast is a brilliant way to express yourself on matters close to your heart.
However, you shouldn’t simply jump into podcasting without giving the issue some personal attention beforehand.
Even if your show is only a side passion project at first, it’s essential to consider several aspects ahead to help your hypothetical show have the very best chance of succeeding in this information age.
In the age of digital marketing, podcasting is one of the newest and fastest-growing phenomenons.
It has only recently started to capture a market share much more significant than its competitors. By 2022, 5.67 billion people will be tuning in to podcasts on at least a monthly basis.
Firstly, Why to Start a Podcast?
Podcasting is an effective way to market your product because it allows you to share your thoughts and ideas with much of your target audience, both current and potential.
60% of podcast listeners researched a product they were interested in after hearing about it in a podcast.
Podcasts can help relay information to the public, which will help open up communication channels between companies and customers and increase interaction in the long run.
While podcasts, in general, can be incredibly effective, if you want to tap into their potential for your business or career, you should pay attention to some key features.
As a business owner or professional looking to establish yourself as an expert in your industry, you may want to consider offering seminars or guest posting on different online outlets.
This way, you can spread the word about yourself and your expertise within the field, connect with new potential clients, generate leads that will grow your business or career, and make networking opportunities with other industry professionals too.
Another reason to start a podcast is that you don’t need to be too tech-savvy. While some may love the idea of starting their own internet-based business, others will think it sounds way over their head because they aren’t familiar with all the technology involved. If you are on the fence, ask yourself should I start a Podcast, or should I focus on something else first?
Truth be told, there isn’t very much needed at all really to promote your podcast – and any extra features only add to the quality of your program and make it easy for potential listeners to find what they’re looking for.
They also help you stand out from “the pack.” Forget spending a ton of money on renting a studio and getting super sophisticated hardware for recording your podcast, especially if all you usually record it in is your bedroom.
In contrast, others do it from their home offices. To start your successful podcast, you need one thing – excellent content.
Now that you have a basic understanding of podcasts, here is how you can successfully launch your own:
Plan Your Show
It would be best to start by planning and preparing the show to launch a podcast. Be clear about your ambition and passion – realize your goals, learn why you are trying to start a new podcast, and with whom you want to share your thought.
When you know why your project exists, how it benefits your business, fits into your content marketing strategy, and impacts your listeners, then you have a greater chance of growth and success.
If you are aiming to build a community around your podcast, save some templates in a graphic design platform so that you’re able to share things faster using social media.
Develop an episode release template in your favorite task management tool if you want to release episodes.
If you would like to host interviews or conversations with guests on your podcast, save templates for emails to ask them questions, submission forms with topics for the episodes, and a completed guest release that they have signed off on.
Prepare your Equiptment
Compare and contrast hosting platforms to choose the right one for you. The microphone, editing software, and guest recording platform are all important inclusions when it comes to planning out your podcast.
Including them will ensure consistency and a well-thought-out podcast that fits your needs perfectly!
It is time to give your ideas a concrete structure. You now have to prepare the intros, the content, and the outros. It also includes editing and preparing the podcast to release finally.
It is wise to prepare 3-4 episodes beforehand to be consistent and perfect for your launch.
The other reason for launching with three to four episodes is that the Apple Podcasts New & Noteworthy section looks for a combination of the number of downloads and reviews when promoting the contents.
More episodes = more downloads = greater chance of hitting New & Noteworthy.
In the next step of this process, you’ll voice your product. Make sure to record yourself reading from a script, outline, or speaking off the cuff to capture your expertise.
Connect with others on this recording platform like Zoom, Squadcast, or Zencastr to have great conversations that will educate and empower yourself while building lasting industry connections!
Once you have recorded the content, it is time to jump into editing. Tune your voice, insert in your Intro and Outro.
Take out any silent intervals, “Um’s,” or other distractions that might be present. At this point, you could also insert sponsors or advertisements that may fit into your show’s format.
Identifying the Audience
In a perfect world, your podcast will entertain people from all around the world. However, that might not be possible. Think of your target audience if you have ideas that you want to talk about.
The age group, gender, race, marital status, employment status, and their social lives – all of these elements can contribute to filtering your target audience.
Identify with whom you want to engage, select the contents compatible with your audience, and use a language they tend to use in their day-to-day lives.
Email lists are one of the best ways to communicate and engage with your niche audience.
The sooner you start building a list of people you can reach out to when your podcast does, in fact, go live, the more likely those people will be sold on your podcast’s message from the beginning.
Start collecting emails as soon as possible so that when the day has finally arrived, you have an already committed audience who has already established a relationship with you before they even tune in for the first time!
Ask what type of content they prefer and when, keep them in the loop, and notify them before you finally go live!
Social Media Promotions
There are literally thousands of podcasts at our fingertips just waiting to be listened to. So why should people attend yours?
Well, the reality is they probably won’t, and that’s because they aren’t aware that your podcast exists. Social media is the secret ingredient to creating a buzz around your launch date and getting others (besides yourself) excited about the podcast.
Yes, social media is what you need when it comes down to making sure you’re building an audience as quickly and effortlessly as possible.
Still, you can also use this tool for contacting media outlets and PR agencies who might want to spread the word or writers from other blogs in your industry who want to hear about your podcast!
A few ways by which you can do promotions to excite your audience before even launching are –
- Let your audience see some behind-the-show clips. Include buying techs, strategizing and recording, bloopers, friends and families, etc.,
- Build a few different teasers. Use small snippets from your podcast that are engaging to the audience,
- Start conversations by asking questions and by answering them promptly.
- Share valuable and relevant famous quotes from movies or songs, etc., to make your audience learn what they can expect from your content.
- Spread brand awareness and name recognition by advertisements with your name, logo, and a short, catchy slogan.
Now that you are prepared to launch your podcast, you can go two ways.
Go for a soft launch, invite the guests from the list you have already designed, test your content on a small group of people, create an exclusive VIP list, and offer family and friends discounts or freebies for incentives.
Or, you can put a big, fat invitation by advertising it in local newspapers, etc. you can also create a virtual opening night party with your audience via Facebook, Youtube live, Instagram, and other social media platforms.
Prepare a trailer and advertise it. Generate a buzz around the launch date so that your audiences are eager to learn more of your content even before it starts.
You should schedule your launch date set two weeks after the date in which you have finished all the activities detailed beforehand. You will need time to get your listing approved.
For an Apple Podcast, prepare your marketing materials and produce your trailer two weeks before launching it on iTunes.
Get Your Podcast Approved Before Release Date
Make sure your website will be available as soon as possible. It is essential to get early access to it to promote your company.
Once the website is set up, make sure it’s optimized so that search engines want to index you and add your podcast feed through iTunes. Be prepared for the fact that your application process with iTunes can take a few days.
Submit your podcast to both Apple and Spotify before launch.
It’s also a great idea to launch with more than one episode because people have short attention spans, and, likely, your viewers will only listen to the first few minutes before getting distracted by something else.
When you initially release multiple episodes, you can give your audience more content than they may expect, thus assuring them that you deliver on your promises.
You do want their interest, so make sure not to keep them in suspense with only one episode!
Now you have your brand, logo, your slogan. You have created your audience base and launched your first few episodes, and you might have even created a newsletter.
Most podcasters seem to forget about what comes after the launch when it comes time for promoting their podcast online.
One needs to remember that there is always a certain period of promoting your show and keeping the fire going strong. In most cases, the motivation one feels during the initial launch will eventually fade away at some point.
Letting go of this momentum can prove very damaging as it’s typically around then where others notice and decide whether or not you deserve to be among the top charts!
The most important thing to do here would be to remind everyone on your list of upcoming guests, even if you have already mentioned them before, and remind them about new episodes whenever they are released.
Finally, if you want to make a splash with your podcasts, you must learn to play the long game.
Your audience should always come first, and on top of that, they need to know how important they are to your success!
Like other types of art and entertainment, podcasting is not a quick way to become super-rich and famous overnight.
It’s also something that won’t thrive unless you design it in such a way that allows it to speak directly to your audience.
Yes, you can take shortcuts; however, learners can bring their own time before attempting those to avoid compromising the quality of their work or maybe even disappointing the audience by putting out the wrong content or something unrelated.
It is especially true when podcasts are for business, as potential customers may tune out if what was presented didn’t relate closely enough with them.
So keep things professional but mostly enough – stay true to your audiences. Have fun!