Podcasting is no easy task. You need to get some basic equipment and find a quiet space to record. You have to come up with content, upload your episodes to a hosting platform, and get the word out!
You also need to name your show. This might seem like one of the easier jobs at first glance. After all, who knows your podcast better than you?
Yet, when you sit down to brainstorm, you find yourself stuck. No podcast name ideas seem good enough to represent you and what your show is all about.
Your podcast’s name, like a business name, can make or break your success. If you’re stuck, don’t worry! Here are some of the best tips for finding a killer show title.
- See What Podcast Names Are/Aren’t Available
- Choose Which Type of Podcast Name to Use
- Brainstorm Podcast Names
- Use A Name Generator Podcast Tool
- How Long Should Names of Podcast Be?
- Should You Use the Word “Podcast” in Your Title?
- Getting Your Podcast Name to Boost Your Rankings
- Get Feedback on Your Podcast Name
- Verify That Your Podcast Name Is Original
- Remember: Your Podcast Name Can Evolve
- Have Fun With It
See What Podcast Names Are/Aren’t Available
Before you start brainstorming, see what podcast names are/aren’t available.
You can do this by doing a search on podcast platforms or even Google. Just type in your industry/keyword you’re trying to rank for + “podcast.” You’ll get a good idea of what podcast names are already out there and may even find some inspiration.
Choose Which Type of Podcast Name to Use
There are three main types of podcast names. Which one you should choose depends on factors including your topic, target audience, and personal preference.
Here’s a breakdown of each type:
1. Descriptive Podcast Title
Descriptive podcast names are the most straightforward. They tell you exactly what the show is about (Home Cooking, The Organic Gardening Podcast, etc.).
Some people are wary of using descriptive names. They think they are too simple or boring.
However, descriptive names can be a great way to tell your audience exactly what your show is about. And, they can help you rank for your targeted keywords, which will attract new listeners interested in your topic.
And, don’t pay any mind to those who say that this type of podcast name is “too simplistic.” No one will care as long as you tell good stories, give good advice, etc. Plus, many will likely appreciate your to-the-point podcast title.
2. Creative Podcast Title
If you want to be a little more imaginative, go with a creative podcast name!
Creative podcast names are usually clever, incorporating a reference, play on words, or pun. They may also only be understood by fans or contain some sort of shock value.
One example of a creative name is The TryPod by The Try Guys. In the show, they talk about their experiences trying crazy things for the Internet’s entertainment.
Creative names work best if you already have an established audience. This is because they don’t necessarily contain the keywords you need to pull in new listeners.
3. Using Your Name in the Podcast Title
The third type of podcast name is using your actual name or business name in the title. Examples that come to mind include The Tim Ferriss Show and Conan O’Brien Needs a Friend.
Like with the second type, this type doesn’t necessarily indicate what your show’s topic is. This means it works best when listeners are already familiar with you or your business name.
Combining the Different Types of Podcast Names
No one is staying you have to stick to one specific type. Take elements from each to maximize the name’s potential.
For instance, consider the popular show Sports Wars. The title is catchy while letting you know that you’re about to listen to a sportscast.
Brainstorm Podcast Names
Once you know what direction you want to go in, start brainstorming!
Set aside some time to write down name ideas that come to mind. They can be creative, silly, serious—anything you want! Just get everything down on paper. You won’t lose any name ideas, and they may even inspire new name ideas later on.
When thinking of a show name, try to come up with one that:
- Matches your branding/current business name
- Appeals to your audience’s interests
- Peaks listeners’ curiosity, making them want to listen
Use A Name Generator Podcast Tool
If you’re really having a hard time, use a podcast names generator tools like this one from Business Name Generator. This is a great way to get out of your rut.
All you have to do is go to the website and type in a few words that describe your show. Business Name Generator will give you some podcast name ideas relevant to your topic. Not all of them will make sense for your show, but they will definitely spark your imagination.
How Long Should Names of Podcast Be?
We’ll be answering this question with Apple Podcasts/iTunes in mind, seeing as they are among the most popular directories.
These directories allow titles to be up to 255 characters long. However, don’t be tempted to use all of this real estate.
Short Podcast Titles Perform Better
For one, the data shows that short podcast titles tend to perform better. Shows listed on Apple Podcasts’ 2019 US Top 200, for instance, had a mean title length of 22.6 characters.
Prevent Keyword-Stuffing Names for Podcast
You should also keep titles short to prevent keyword stuffing. In the past, shows would try to rank higher by formatting their titles like:
Podcast Name | Subtitle describing what the show is about
Podcasts have gotten away with this, but Apple is cracking down. The platform no longer accepts titles that use commas, separators, and lots of keywords.
Cutting Your Name from Your Podcast Title
As we mentioned earlier, plenty of people create titles centered around their name or business name. Something like The Tim Ferriss Show is perfectly fine, seeing as his name is pretty much the whole title.
Others, however, might want their name to be sort of an afterthought. In the past, you could easily use something like: My Skiing Adventures with Johnathan Smith.
Today, Apple would likely reject this kind of title. Johnathan would have to trim it down to My Skiing Adventures.
Don’t worry, though. Listeners can still find you by name as Apple lets you add author tags when you upload.
Keep Your Podcast Title Short and Sweet
There’s no hard and fast rule for how long your podcast title should be. Our best advice is to keep it short and sweet. Apple will accept your title, listeners will appreciate it, and the algorithms will reward you.
Should You Use the Word “Podcast” in Your Title?
There’s some debate on whether or not you should use the word “podcast” in your title.
The general consensus seems to be that it’s not necessary. It’s redundant, as people searching on directories are already looking for podcasts. And, think about how people name movies, TV shows, etc. They rarely add the type of medium to the end of the title.
Some podcasts make it work. But, if you find yourself using too many characters, make “podcast” the first word you cut.
Note: You don’t need to add “podcast” to your title when uploading to hosting platforms. But, to cater to Google searches, make sure to mention the word on your website.
Getting Your Podcast Name to Boost Your Rankings
Keep in mind that directories usually don’t comb through your subtitles and show notes when deciding what to rank. They primarily focus on episode titles, provider name, and, you guessed it, podcast name.
So, podcast names aren’t just for your audience. They have a big influence on how directories rank your podcast.
You’ll want to optimize your title (this is where the descriptive type of title comes into play). Be smart about how you incorporate the keywords you’re trying to rank for. Include them only once in the title (ideally towards the beginning).
Remember that Apple will penalize you for sketchy tactics. Don’t:
- Make your title too long
- Use characters like commas or separators
- Keyword stuff
Ranking for Competitive Keywords
Something like a business or news podcast can be hard to rank for. This is because there are many competitors already making it big in these niches.
That doesn’t mean all hope is lost. You can still try to rank by using the appropriate keywords in your title. And, the more you listeners you get to tune in to your news podcast, the higher the algorithms will rank your show.
All of this being said, when you start a podcast, try to choose a topic that is more specific or unique. You won’t have to compete against so many podcasts. Listeners interested in your type of content will be overjoyed to see your show.
Get Feedback on Your Podcast Name
After lots of brainstorming, you finally settle on a couple of options. They might sound great to you. But will they work for your target audience?
The only way to know is to test them out. Ask your family and friends what they think, and see if they have any suggestions. Be sure to also ask those who aren’t familiar with what your show is about. This will give you an unbiased perspective of a potential listener.
Most importantly, ask people if it fits with your business name and brand.
Verify That Your Podcast Name Is Original
Let’s say that you come up with a name that you love. Search for that exact name or use a free podcast name generator to check its availability.
If an existing show is already using the name, scratch it. Some people think it’s okay to use it if the podcast isn’t that popular or hasn’t been updated in a while. However, using any duplicated name can confuse your audience and even hurt your search rankings.
What if you modify the podcast name slightly? We still recommend you don’t do as it can cause the same problems.
If you are really fond of the name and the show appears abandoned, try contacting the host. They might be willing to sell or even give their former business name to you.
So, in short, imitation isn’t always the sincerest form of flattery. Being original with your podcast name will give you points with your audience and help with your rankings.
Remember: Your Podcast Name Can Evolve
When choosing a podcast name, you want to put in a lot of thought. This will help you get it right the first time. This title could be what you become known for, and turn into an entire business name; so make sure you love it.
But, remember that it’s not set in stone. You can always change it later if you need it to match your evolving venture.
Have Fun With It
Coming up with a great podcast name can be stressful. You want it to both appeal to your audience and boost your search rankings.
That being said, this is one of the most exciting parts of the process! It often feels like a proud parent naming their beloved baby.
So, make sure to have fun with it! Get creative (or keep it simple). And, get excited about christening a podcast that might just become a household name!