If you have created an informative podcast, you will need to promote it to get listeners. You will need to increase the number of people listening to your shows through various promotional techniques.
You will need to share your podcast across popular platforms to do this. You must research the different media your target audience use and zero in on the popular ones.
Moreover, it would be best to learn how to create podcasts using different tools or applications. More importantly, how to upload them to popular platforms like Apple Podcasts, Google Podcasts, and the like.
Here, you will know where you can share your shows, besides sharing podcasts across platforms and the dos and don’ts of sharing podcasts. So, let’s begin.
Where Should You Share Your Podcasts for Maximum Effect?
You have several dedicated platforms on which people listen to podcasts and where you can share the ones you have created.
However, you don’t need to make the podcasts and host them via an RSS feed.
When hosting your podcast through RSS feeds, they automatically get added to popular podcast platforms like iTunes or Spotify. So, your listeners will be able to find them.
So, here are the best platforms where you can find your podcasts.
#1 Apple Podcasts
iTunes or Apple Podcasts is no doubt one of the biggest podcasting platforms. It will take a few days to get your podcast onto this popular platform.
However, when uploading your shows, remember to create a proper cover art measuring not more than 1400 by 1400 pixels.
Spotify may be a reasonably new player in the podcast industry. Still, the platform has quickly gained traction regarding the users who listen to different shows.
So, Spotify is by far one of the best platforms where you can find hundreds of listeners for your presentations. You can use the Buzzfeed form to sign up to host your podcast shows on Spotify.
#3 Google Podcasts
Like Spotify, Google Podcasts is also relatively new to the Podcast space. However, when you upload your shows to this platform, they will appear on the Google search results page.
Unlike Spotify or Apple Podcasts, you don’t need to upload them onto a forum. Google Podcasts work similarly to the search engine.
You will have crawlers or bots scanning your podcast website and your listeners finding your shows when they search for it.
So, these are the most popular platforms where you can share your podcasts and grow your listeners.
How to Share a Podcast?
Various platforms let you create podcasts and share them. So, you can use any of the popular podcast creation tools to create and share your shows across different platforms such as Apple Podcasts, Spotify, and more.
Here, you will find four such podcast creation tools that you can use to share or upload your shows to different platforms.
BuzzSprout is a fairly easy-to-use platform that lets you upload your shows to popular apps like Google Podcasts or Spotify. As an example, let’s look at uploading your podcast episodes to Spotify.
To upload your podcasts to Spotify:
- Navigate to ‘iTunes and directories’ from your Buzz Sprout dashboard.
- Once there, the process should be as simple as clicking on the ‘Submit to Spotify’ button, especially if your shows are already present on Apple Podcasts.
- By clicking on ‘Submit to Spotify,’ Buzz Sprout will automatically read all the data and account information required, such as your email and RSS feed.
- However, before clicking on the ‘Submit to Spotify’ button, you must confirm that your show is original and doesn’t contain copyrighted material by checking the appropriate boxes.
Like Buzz Sprout, Transistor also comes with an easy-to-use interface and an integrated Spotify application that lets you share your podcasts without any hassles.
To upload your podcasts to Spotify using Transistor, all you need to do is navigate to the ‘Social and Apps’ tab and click on ‘Send my show to Spotify.’ You must create at least one episode on Transistor to share it on Spotify.
If you want to use PodBean to upload your podcasts to Spotify, you must have created at least five episodes.
Also, you must be using the unlimited or upgraded version of the application. To upload your shows to Spotify using PodBean:
- Navigate to ‘Settings’ and find ‘Social Share.’
- Click ‘Connect to Spotify’ and agree to all the terms and conditions by checking the appropriate boxes.
SimpleCast has a Google Form that you need to fill to upload your shows to Spotify. The form asks for four things: the Show Title, your SimpleCast account email, and the SimpleCast RSS Feed.
Besides this, you will also need to confirm whether such a show already exists on Spotify. Note that you will not publish your episode if it does.
How to Upload Your Shows to Apple Podcast?
To upload your shows to Apple Podcast, you will need to submit your RSS Feed once you have created the first episode. To submit your shows via an RSS feed to Apple Podcasts:
- Copy the RSS Feed from the podcast creation application.
- Paste the RSS Feed that you copied in the ‘New Feed’ section in ‘Podcast Connects.’ (Note that this feature may vary depending on the podcast creation application and the platform you want to upload your shows).
- If your episodes are parsed successfully, you should see a green light and a ‘Prepared for Submission’ message under ‘Status,’ indicating that your podcast is ready for upload.
- You can then click on ‘Submit’ to upload the podcast to the platform.
Things to Avoid When Sharing a Podcast
Sharing a podcast or uploading it on different platforms such as Apple Podcasts, Google Podcasts, and Spotify may be easy. Still, many podcasters tend to make several mistakes.
So, here are a few such mistakes that you can make, knowingly or unknowingly, when sharing your podcasts.
#1 Avoid Choosing a Hard-to-Remember Name
While your shows should have a unique name to stand out, they shouldn’t be overly complicated or sophisticated.
Also, when choosing a word, you must make sure that it hasn’t already been taken, as doing so may amount to copyright infringement.
An overly complicated name can be detrimental to your shows, and you may not get any listeners.
Another thing to remember when choosing a name for your podcast shows is whether they are searchable.
That is, whether your listeners can find your podcast episodes. So, when coming up with a title for your podcast show, make sure that it is discoverable.
#2 Avoid Using Low-Grade Graphics for the Artwork
Artwork graphics tend to impact your listeners significantly. When a listener looks up your podcast shows, the graphics immediately strike them. Most users will listen to your episodes only if they find the artwork, notably the pictures, fascinating.
You can always outsource the work for cheap. For this, you can consult a friend or even a freelancer.
#3 Avoid Operating Without a Website
You may be sharing your podcasts on various other platforms, but it is mandatory to have a website. Having a website lets you ensure that you have all your shows in one place, and your users or listeners can access them.
Besides this, you can also have repurposed episodes or other such valuable content on your website that your listeners can use.
So, make sure that you have a website for your podcast shows. Again, if you are not into website designing or development, you can always hire a professional to do the job.
#4 Avoid Over-Recording
When creating the shows, you may have different ideas for each episode. So, you may tend to overdo it by recording them more than once.
Repeatedly recording your presentations can be detrimental to the growth of your audience and can also keep you from creating a great show.
So, when recording your podcast episodes, ensure that you don’t overdo it by registering them several times over and again.
For this, you can set time limits for each episode and the recording and editing processes. That way, your listeners don’t lose interest in your podcasts.
#5 Avoid Delaying the Episode Release
When launching your podcast, make sure you stick to a specific date and delay it without reason. Delaying the launch of your shows can ultimately lead to not launching the show at all.
So, if you have promised your listeners a launch date for a particular episode, be sure to stick to it and deliver accordingly.
Hosting your podcasts on popular platforms like Spotify, Apple Podcasts, and Google Podcasts isn’t complicated, especially since most creation tools come with uploading options.
However, remember to use a catchy name, great graphical representations, and a centralized website. Plus, don’t over-record or delay the launch of your shows.
So, use the tools you have to create great, informative podcasts. If you are having trouble launching or uploading them, you can always follow the instructions in this guide.