How to Share Podcast: Guide to Reach More Listeners

Sharing your podcast effectively can be the difference between a handful of listeners and a thriving community of engaged followers. Whether you’re just starting out or looking to expand your reach, understanding how to share podcast strategically is key.

In this guide, we’ll explore proven methods for getting your podcast onto popular platforms like Apple Podcasts, Spotify, and Google Podcasts, while also diving into promotional strategies to maximize visibility.

Beyond just uploading, you’ll discover tips on leveraging social media, engaging your audience, and avoiding common pitfalls that could limit your growth. By the end, you’ll know exactly what steps to take to ensure your podcast is heard by more listeners and grows steadily over time.

TL:DR;

• 🎙️ Sharing your podcast across multiple platforms like Apple Podcasts, Spotify, and Stitcher maximizes discoverability and listener engagement.
• 📣 Use social media, email newsletters, and niche directories to grow your audience, ensuring consistent and targeted promotion.
• 🗓️ Build a loyal listener base by maintaining a consistent release schedule, encouraging reviews, and leveraging SEO to boost visibility.

Why Sharing Your Podcast Matters

In today’s crowded podcast landscape, simply creating quality content isn’t enough—you need to ensure it reaches the right audience.

Here’s how effective sharing can help grow your podcast:

• 📈 Increased Discoverability: Reaching potential listeners on various platforms improves your chances of being found.
• 🤝 Building Trust: Consistent sharing builds credibility and familiarity with your audience.
• 🎯 Audience Engagement: Multiple distribution channels mean more opportunities to connect with listeners.
• 💼 Establishing Your Brand: Strategic sharing positions your podcast as a go-to source in your niche.

Whether you’re targeting a niche or a broader audience, effective sharing is the key to long-term growth and success.

The Essential Platforms for Sharing Your Podcast

To maximize your podcast’s reach, sharing it across multiple platforms is crucial. While hosting your podcast via RSS feeds will automatically distribute it to popular apps, strategically choosing where to promote it can significantly increase listenership.

Here are some of the best platforms for sharing your podcasts:

#1 Apple Podcasts

Apple Podcasts remains the most influential podcasting platform globally. It’s a must for any podcaster seeking wide exposure.

When uploading, ensure your cover art meets Apple’s requirements (between 1400 x 1400 and 3000 x 3000 pixels). It may take a few days to get approved, but the potential audience makes it worth the wait.

1. Create your podcast using a tool that generates an RSS feed.
2. Sign in to Apple Podcasts Connect.
3. Click “Add Show” and choose “New Show.”
4. Paste your RSS feed link, and Apple Podcasts will validate your feed.
5. Review and finalize your show details, then click “Submit for Review.”
6. Apple will review your podcast, which may take a few days. Once approved, it will be live on Apple Podcasts.

#2 Spotify

Spotify has rapidly grown into one of the most popular podcasting platforms. Its user-friendly interface and wide reach make it a key player for podcasters.

By using podcast hosting services like Buzzsprout or Anchor, you can easily distribute your shows to Spotify and tap into a broad and engaged audience.

1. Create your podcast and ensure it’s hosted on a platform like BuzzSprout or Transistor.
2. Log in to Spotify for Podcasters.
3. Click “Get Started” and paste your RSS feed link.
4. Confirm ownership of your podcast by receiving a verification email.
5. Fill out your podcast details and click “Submit.”
6. Your show will be available on Spotify within a few hours.

#3 Amazon Music

Amazon Music is quickly gaining traction as a podcasting hub. By listing your podcast here, you gain access to millions of Amazon users who might discover your show. Amazon’s Echo devices also integrate well with the platform, enabling easy access for listeners using smart speakers.

1. Visit the Amazon Music for Podcasters portal.
2. Sign in with your Amazon account and choose “Add or Claim Your Podcast.”
3. Paste your RSS feed and verify ownership via email.
4. Confirm your podcast details and submit for distribution.
5. Your podcast will be available on Amazon Music within 24 hours.

#4 Stitcher

Stitcher is another long-standing platform that attracts both casual listeners and dedicated podcast fans. With a focus on delivering personalized recommendations, getting your podcast featured on Stitcher can help boost engagement and build a loyal audience.

1. Visit Stitcher’s Partner Portal.
2. Sign up or log in to your account.
3. Click “Add a Show” and paste your RSS feed link.
4. Enter your podcast’s details, including title, description, and cover art.
5. Submit your podcast for review. Once approved, it will be added to Stitcher.

#5 TuneIn

TuneIn offers more than just podcasts—it also features live radio and music, giving your show exposure among different types of listeners. TuneIn’s integration with smart devices and in-car systems also enhances accessibility, making it a valuable platform for reaching listeners on the go.

1. Go to TuneIn’s Podcaster Page.
2. Click on “Submit a Podcast” and create an account.
3. Enter your podcast’s RSS feed URL.
4. Provide additional information like your show’s description and genre.
5. Submit the form for approval. Your podcast should be live within a few days.

#6 iHeartRadio

iHeartRadio’s extensive network makes it a valuable platform for podcasters. With millions of active users, iHeartRadio’s strong presence in the digital audio space helps podcasters reach new audiences. Additionally, iHeartRadio’s strong brand recognition adds credibility to your show.

• Visit iHeartRadio’s Submission Portal.
• Create an account or log in.
• Paste your RSS feed and confirm ownership through a verification email.
• Enter your podcast details, including title, category, and cover art.
• Submit your podcast for review. Once approved, it will be available on iHeartRadio.

Podcast Creation and Hosting Tools: How to Share Your Podcast Seamlessly

Before sharing your podcast across popular platforms like Apple Podcasts or Spotify, you need the right tools to create, host, and distribute your episodes.

Below are some of the best podcast creation tools that make it easy to manage and share your show across multiple platforms.

BuzzSprout

BuzzSprout is a fairly easy-to-use platform that lets you upload your shows to popular apps like Google Podcasts or Spotify. As an example, let’s look at uploading your podcast episodes to Spotify.

To upload your podcasts to Spotify:

1. Navigate to ‘iTunes and directories’ from your Buzz Sprout dashboard.
2. Once there, the process should be as simple as clicking on the ‘Submit to Spotify’ button, especially if your shows are already present on Apple Podcasts.
3. By clicking on ‘Submit to Spotify,’ Buzz Sprout will automatically read all the data and account information required, such as your email and RSS feed.
4. However, before clicking on the ‘Submit to Spotify’ button, you must confirm that your show is original and doesn’t contain copyrighted material by checking the appropriate boxes.

Transistor

Like Buzz Sprout, Transistor also comes with an easy-to-use interface and an integrated Spotify application that lets you share your podcasts without any hassles.

To upload your podcasts to Spotify using Transistor, all you need to do is navigate to the ‘Social and Apps’ tab and click on ‘Send my show to Spotify.’ You must create at least one episode on Transistor to share it on Spotify.

PodBean

If you want to use PodBean to upload your podcasts to Spotify, you must have created at least five episodes.

Also, you must be using the unlimited or upgraded version of the application. To upload your shows to Spotify using PodBean:

1. Navigate to ‘Settings’ and find ‘Social Share.’
2. Click ‘Connect to Spotify’ and agree to all the terms and conditions by checking the appropriate boxes.

SimpleCast

SimpleCast has a Google Form that you need to fill to upload your shows to Spotify. The form asks for four things: the Show Title, your SimpleCast account email, and the SimpleCast RSS Feed.

Besides this, you will also need to confirm whether such a show already exists on Spotify. Note that you will not publish your episode if it does.

How to Promote Your Podcast for Maximum Reach

Here are practical tips to ensure your podcast reaches as many people as possible:

1. Social Media Promotion 📸

Leverage social media platforms to build awareness and engage with potential listeners. Each platform offers unique opportunities:

• Instagram: Share behind-the-scenes content, teaser clips, and engaging visuals. Use features like Stories and Reels to keep your audience updated and encourage interactions.
• Twitter: Participate in relevant conversations using trending hashtags, tweet episode highlights, and engage with your listeners through polls and Q&A sessions.
• LinkedIn: Perfect for business-focused podcasts, LinkedIn allows you to share thought leadership content, connect with professionals in your niche, and promote new episodes to a targeted audience.

2. Email Newsletters 📬

Building a subscriber list is one of the most effective ways to keep your audience informed. Here’s how you can use newsletters to promote your podcast:

• Announce New Episodes: Send out an email whenever a new episode drops, including a brief summary and a link to listen.
• Share Exclusive Content: Offer behind-the-scenes stories, bonus content, or early access to upcoming episodes to encourage subscribers to stay engaged.
• Build Personal Connections: Include personalized messages, listener shout-outs, or surveys to create a sense of community around your podcast.

3. Podcast Directories 🎧

Beyond the big platforms like Apple Podcasts and Spotify, listing your show in lesser-known directories can expose you to niche audiences:

• Podchaser: Often referred to as the “IMDb for podcasts,” Podchaser allows you to list your podcast, gather reviews, and connect with other creators and listeners.
• Overcast: A popular app among podcast enthusiasts, Overcast’s recommendation algorithms can help surface your show to new listeners.
• Pocket Casts: With its curated lists and user-friendly interface, Pocket Casts is an ideal platform to reach a broader audience.

4. Collaborate with Other Podcasters 🤝

Cross-promotion is a powerful strategy. Partner with podcasters in your niche to appear on each other’s shows or co-host an episode. This can introduce your content to their audience, giving you access to a new group of potential listeners.

5. Engage in Podcast Communities 🗨️

Join podcast communities on Reddit, Facebook Groups, or other forums where listeners and creators gather. Share insights, answer questions, and discreetly promote your episodes by offering value rather than direct self-promotion.

Common Mistakes to Avoid When Sharing a Podcast

Sharing a podcast or uploading it on different platforms such as Apple Podcasts, Google Podcasts, and Spotify may be easy. Still, many podcasters tend to make several mistakes.

So, here are a few such mistakes that you can make, knowingly or unknowingly, when sharing your podcasts.

#1 Avoid Choosing a Hard-to-Remember Name

While your shows should have a unique name to stand out, they shouldn’t be overly complicated or sophisticated.

Also, when choosing a word, you must make sure that it hasn’t already been taken, as doing so may amount to copyright infringement.

An overly complicated name can be detrimental to your shows, and you may not get any listeners.

Another thing to remember when choosing a name for your podcast shows is whether they are searchable.

That is, whether your listeners can find your podcast episodes. So, when coming up with a title for your podcast show, make sure that it is discoverable.

#2 Avoid Using Low-Grade Graphics for the Artwork

Artwork graphics tend to impact your listeners significantly. When a listener looks up your podcast shows, the graphics immediately strike them. Most users will listen to your episodes only if they find the artwork, notably the pictures, fascinating.

You can always outsource the work for cheap. For this, you can consult a friend or even a freelancer.

#3 Avoid Operating Without a Website

You may be sharing your podcasts on various other platforms, but it is mandatory to have a website. Having a website lets you ensure that you have all your shows in one place, and your users or listeners can access them.

Besides this, you can also have repurposed episodes or other such valuable content on your website that your listeners can use.

So, make sure that you have a website for your podcast shows. Again, if you are not into website designing or development, you can always hire a professional to do the job.

#4 Avoid Over-Recording

When creating the shows, you may have different ideas for each episode. So, you may tend to overdo it by recording them more than once.

Repeatedly recording your presentations can be detrimental to the growth of your audience and can also keep you from creating a great show.

So, when recording your podcast episodes, ensure that you don’t overdo it by registering them several times over and again.

For this, you can set time limits for each episode and the recording and editing processes. That way, your listeners don’t lose interest in your podcasts.

#5 Avoid Delaying the Episode Release

When launching your podcast, make sure you stick to a specific date and delay it without reason. Delaying the launch of your shows can ultimately lead to not launching the show at all.

So, if you have promised your listeners a launch date for a particular episode, be sure to stick to it and deliver accordingly.

Pro Tips for Growing Your Podcast Audience

To build a dedicated audience, focus on these key strategies:

• Be Consistent: Regularly release episodes on a set schedule (e.g., weekly or bi-weekly). Consistency builds listener habits and trust.
• Encourage Reviews and Shares: Ask your audience to leave reviews and share episodes. Positive reviews boost your podcast’s visibility on platforms like Apple Podcasts, while shares help reach new listeners.
• Leverage Cross-Promotion: Collaborate with other podcasters in your niche. Guest appearances, shout-outs, or co-hosted episodes introduce your show to a broader audience.
• Engage with Your Community: Respond to listener feedback, run Q&A sessions, and create a sense of belonging. Engaged listeners are more likely to recommend your podcast.
• Optimize SEO: Use relevant keywords in your episode titles, descriptions, and show notes. This helps your podcast appear in search results, attracting more listeners.

FAQs

Final Thoughts

Hosting your podcasts on popular platforms like Spotify, Apple Podcasts, and Google Podcasts isn’t complicated, especially since most creation tools come with uploading options.

However, remember to use a catchy name, great graphical representations, and a centralized website. Plus, don’t over-record or delay the launch of your shows.

So, use the tools you have to create great, informative podcasts. If you are having trouble launching or uploading them, you can always follow the instructions in this guide.