In recent years, Spotify has become an increasingly popular platform of choice for podcast creators of all sizes, with massive growths in Central and South America.
Besides offering a user-friendly and functional platform to be able to present podcast shows, Spotify also offers its creators the ability to utilize a variety of podcast data to help monitor growth and performance.
But, what about Spotify Wrapped?
At this point, Spotify Wrapped has become one of the most anticipated events of the year (at least, for music lovers that is) but did you know that Spotify Wrapped also happens to include Podcasts?
It’s true – and as a podcast creator, you’ll be given a summary of your podcast’s year in terms of data and performance.
If you’ve never used Spotify Wrapped before or if this is your first year seeing how your podcast performed, this guide will take a closer look at how Spotify Wrapped works for podcasters.
It will also show you how to use the data and celebrate your podcast’s performance through Spotify’s fun “summary video” for the previous year.
Just keep scrolling to learn more about Spotify Wrapped for podcasters!
What Is Spotify Wrapped, Exactly?
Before we get any further, we first think that it would be a good idea to outline what Spotify Wrapped is, as this will help you understand how you can utilize it as a podcaster this year.
To cut a long story short, Spotify Wrapped is essentially a viral marketing campaign created by Spotify that was first launched back in 2016.
Once a year (typically at the beginning of December), Spotify releases a compilation of data that shows each user their unique activity and listening habits presented in a fun and engaging video.
Spotify Wrapped, basically, is a video that summarizes each user’s past year on Spotify.
This includes things such as top artists, the most popular podcast, top music genres, and more. This is a list that typically includes comedy shows like The Joe Rogan Experience, and shows that a true crime junkie loves such as True Crime Garage.
But, that’s not all.
Besides being made available annually to users of the platform, Spotify Wrapped is also made available to Spotify’s creators, too – and this includes shows created from the world’s top artists all the way to podcasters and more.
If you’ve already experienced Spotify Wrapped as a user, then we’re sure that you’ll already be familiar with the format, which goes like this:
In the weeks leading up to the release, Spotify will hint on social media of its incoming arrival to create a buzz.
As one of the most anticipated events of the year, this isn’t hard to do.
Then on the day, Spotify greets each user with a pop-up window that will transport them to their very own Spotify Wrapped video.
So, how does it work for podcasters? This brings us to our next section.
How Does Spotify Wrapped Work For Podcasters?
So, now that we’ve covered how Spotify works, we’re sure that you’ll now be keen to learn a little more about how it works for podcasters.
To cut a long story short, Spotify Wrapped essentially works for creators in a similar way to its users.
When Spotify Wrapped is ready to go, you will be able to access your Spotify Wrapped video directly from your Podcasters Dashboard area which all podcast creators are given access to on Spotify.
As a podcaster, we’re sure that you’ll already be well familiar with Spotify’s podcast dashboard area.
The podcast dashboard is specifically designed to help podcast creators understand how their show or newly published content is performing.
It provides a variety of analytical statistics, including big wins, time spent listening, episode streams, fan behavior, content played, and other relevant listener data that creators can utilize to improve their podcast shows.
That being said, the addition of Spotify Wrapped for creators can also be utilized to help understand how a podcast is performing and to gain insights on how to attract more listeners.
If this is going to be your first year as a podcaster on Spotify, you can expect to receive a summary video of your podcast’s year that will include a variety of additional interesting facts about your podcast including top episodes, the top countries, as well as other fun facts.
When does spotify wrapped 2023 come out?
Spotify Wrapped is released in the first week of December each year. Therefore, it’s reasonable to anticipate that Spotify Wrapped 2023 will likely be available in the first week of December 2023.
Why Do Podcasters Have Spotify Wrapped?
As we have already mentioned above, Spotify has become an increasingly popular platform for creators to host their episodes from.
So, it should also come as no surprise to hear that podcast consumption on Spotify has increased steadily since the year that it was first made available, with over a 39% increase on average for each quarter.
When you pair all of this information with the fact that there are over 500,000 podcasts currently available on Spotify to stream (and that figure is ever-growing) it only makes sense that Spotify should include podcast creators in their yearly wrap-up event.
Even though Spotify Wrapped is a super fun event that almost every Spotify user looks forward to, Spotify Wrapped is also a great way for podcasters to be able to gain insight into listening trends and other data facts that otherwise might not be made available via the podcast creator dashboard area.
Plus, besides being an absolutely great way to see how your podcast performed while simultaneously serving as a tool to create a marketing strategy for the following year – Spotify Wrapped is also a celebration of your podcast show’s achievements and milestones over the previous year.
There we have it! You’ve made it to the end of our guide.
Now that you have taken the time to read through all of the above, we hope that we have been able to clear up any confusion you might have had surrounding Spotify Wrapped for podcasters, as well as helped you to learn more about what type of data you can expect to get from it as the creator.
Thank you for reading!