Podcasts are becoming a huge part of our lives; they provide us with entertainment, information, and even educational opportunities.
If you considered adding podcasts to your business before, now might be the time to start – the podcast industry has grown rapidly over the last decade, and this is a trend that shows no signs of slowing down.
If you are planning to use podcasts to boost your business, it is crucial that you have a good understanding of the metrics and KPIs that you pull in with each episode – this information is extremely valuable in helping you to grow and expand your business, and we have put together all you need to know.
What are Podcast KPIs and Do They Matter?
Sometimes one KPI for your Podcast is enough, do not confuse these with “metrics”. Measure it and improve it, it really is that simple.Brett Robinson – WiredClip.com
KPIs for your podcast or Key Performance Indicators are a good way for you to track the growth
A podcast is an audio or video recording of a person speaking about a topic. The content can be anything from interviews with experts on a particular subject to discussions between friends to comedy routines.
Essentially, podcasts are a way for people to share their thoughts on a certain topic – and they can have a number of advantages for your business.
Why Use Podcasts To Grow Your Business?
There are many reasons why you should consider using podcasts as a marketing tool. They allow you to:
Reach New Audiences
Podcasts are great at reaching new audiences because they can be listened to by anyone who has access to a computer or mobile device. This means that if you create high-quality content, you will reach a wide audience.
Increase Brand Awareness
Another reason why you should consider using podcasting to promote your brand is that it allows you to build awareness around your company. When someone listens to a podcast, they get to hear about your products and services firsthand.
This means that when they come across your website, they already have some knowledge about what you do, which increases the chances of them buying something from you.
Build Relationships With Customers
Another benefit of using podcasts is that it helps you to build relationships with customers.
By creating episodes that help educate people about your product or service, you give them more insight into how you operate, and this makes them feel like they are getting to know you better. As a result, they may become loyal customers.
How Do I Create A Podcast For My Business?
Creating a podcast isn’t difficult, but there are a few things you need to keep in mind. Here’s everything you need to know to create a successful podcast.
#1 Choose An Interesting Topic
The most important thing to remember when creating a podcast is that you need to choose a topic that you find interesting.
It doesn’t matter whether you’re talking about a hobby, a passion project, or a business idea, make sure that you pick one that you enjoy talking about.
#2 Record And Edit Audio Files
Once you’ve found experts in your niche, you’ll need to record yourself interviewing them. Make sure that you ask questions that are relevant to your listeners, and try not to repeat any of the answers given by the expert.
After you’ve recorded the interview, edit out any background noise such as traffic or wind.
After you’ve edited your audio files, upload them to a hosting site such as SoundCloud. These sites will host your podcast for you, so all you need to do is add a description and link to your website.
#3 Promote Your Podcast On Social Media
Now that you’ve created your podcast, it’s time to start promoting it. Start by sharing it on social media channels such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, etc. Once you’ve done this, encourage your followers to subscribe to your podcast.
#4 Get Feedback From Listeners
Feedback is very important – ask your listeners to leave comments on iTunes, or email you telling you what they liked and didn’t like about your show.
If you notice that certain topics don’t interest your listeners, change up your format and see if that improves their response rate.
#5 Use Other Platforms To Grow Your Audience
If you want to grow your podcast beyond just being listened to on iTunes, consider using other platforms such as Stitcher, Overcast, Pocket Casts, Spotify, Google Play Music, and TuneIn.
Each platform has its own unique features, which means that you can use them to reach different types of audiences.
#6 Use Analytics And Metrics
Analytics tools allow you to track how many times your podcast was downloaded, how often it was played, and how much money it made. This information will help you determine if your podcast is worth continuing to produce.
Podcast KPI Examples – Key Performance Indicators of Podcasting
Podcast KPIs are metrics that measure the success of your podcast. They include things like:
- Downloads – How many people have downloaded your podcast from iTunes or another service.
- Subscribers – How many people have subscribed to your podcast through iTunes or another service. A good number is around 100-200.
- Likes/Dislikes – How many people have liked or disliked your podcast.
- Viewership – How many people have viewed your podcast episode.
- Comments – How many people have left comments on your podcast. The more downloads, subscribers, likes, dislikes, views, and comments you get, the better. KPIs and metrics allow you to understand whether your podcast is successful, and will show you where you should focus your efforts moving forward.
- Revenue – This metric measures how much money your podcast makes. It includes things like advertising revenue, or how much money you make from advertising on your podcast, as well as how much money you receive from sponsorships. This will also measure affiliate income, how much money you earn when someone buys something after listening to your podcast, and how much money you raise from donations.
Creating a podcast can be a great boost for your business – and metrics and KPIs will allow you to monitor its progress and make changes as and when they are needed. By following these steps, you’ll be well on your way to creating a successful podcast!