10 Best Podcast Promotion Services

Best Podcast Promotion Services

Recording, editing, and putting out value-rich podcast episodes week after week takes a lot of work.

While it can be exciting work if you are passionate about your podcast niche, it won’t take very long before frustration comes knocking on your door if there’s no one to listen to your content.

Even the most listen-worthy podcast requires promotion or marketing – something many podcasters don’t really have time for.

Thankfully, you can rely on the best podcast promotion services to do the heavy lifting for you. Here is a list of the most trustworthy agencies you should consider working with.

1. Burst Marketing

Burst Marketing

Brands looking to launch new podcasts will find the team at Burst Marketing quite helpful. It is also a great podcast marketing agency for companies that want to overhaul their existing show strategy and take it to the next level.

Burst Marketing is a relatively small group of podcast strategists. But don’t let their small size fool you, as they have successfully created, produced, and published thousands of podcast episodes for many businesses and non-profits as well.

Beyond podcast production, this first-rate podcast agency is responsible for promoting professional podcasts and generating several millions of downloads for their numerous clients.

But it doesn’t stop there; the team at Burst Marketing also provides metrics tracking for clients via a monthly Podcast Dashboard. This will help you to keep an eye on your show’s growth and popularity. You’ll also be able to track the number of subscribers, the average time your audience spends listening to your episodes, and the popularity of individual episodes.

In addition, this promotion service can integrate with Google Analytics to provide information about where your audience is coming from so that you can fine-tune your content to meet their needs.

Services

  • Podcast strategizing
  • Editing and mixing
  • Episode publishing
  • Cover art design
  • Metrics tracking
  • Consultation

Client-Base

Burst Marketing mostly partners with mid to large enterprises and non-profits, such as The Colorado Health Foundation, State Farm, Heineken, Fox Sports, and more.

The podcast promotion service works with many popular podcasts, including We Are Unstoppable, Breast Cancer Action, Beyond the Book, and more.

2. Pivot Six

Pivot Six

Indie creators and nonprofits can grow the popularity of their shows with expert assistance from the team at Pivot Six. Consisting of creatives and experienced podcast strategists, this agency has a team that’s focused on marketing communication, startup growth, and building partnerships.

This podcast marketing agency has an in-depth understanding of the different stages of the podcast audience journey as well as commonly overlooked ways to improve podcast shows. Using these key insights, the team assists indie creators and startups to grow their podcast audiences, promote their shows, and collaborate with other brands.

Services

  • Content creation
  • Podcast strategy
  • Email marketing
  • Lead generation
  • Brand alignment
  • Brand collaborations

Client-Base

Pivot Six offers its podcast promotion services to various clients mostly comprising of indie creators, solopreneurs, real estate tech companies, and non-profits.

Some podcasts they’ve partnered with include Thinkspace, The Sales Pitch, and Girlboss Radio.

3. Resonate

Resonate podcasts

Resonate is a solid marketing agency when it comes to narrative shows. The podcast marking company offers content creation as well as pre-production and post-production services.

Thanks to their mix-and-match type of operation, you can add a variety of services to your plan all at a fixed price.

Although they are not mostly focused on business podcasts, the creative team at Resonate has the expertise and necessary tools to effectively promote highly-produced narrative shows on multiple online locations including your website and across various social media platforms.

Services

  • Preparing basic and advanced podcast show notes
  • Transcription
  • Audiogram
  • Videogram
  • Developing effective social media content

Client-Base

This promotion service partners mostly with small and medium brands as well as indie podcast creators. Some of the podcasts they’ve worked with include Up and Vanished, Counterclock, and Culpable.

But that’s not to say they don’t work with large organizations. Drift and Stanford University are some big organizations Resonate has worked with.

4. PodReacher

PodReachers

B2B brands looking to transform their podcast recordings into high-quality written content will want to consider working with PodReacher.

Just as the name suggests, PodReacher helps podcasters reach more listeners by repurposing podcast episodes into keyword-rich articles. By turning episodes into blog posts and increasing the ranking through search engine optimization (SEO) techniques, the podcast promotion agency helps its clients engage a larger audience, as the repurposed articles have a higher chance of turning up on organic searches.

This is something mere podcasts can’t accomplish since audio recordings do not contain the type of keyword items that are easily picked up by search engines. By turbocharging your SEO, PodReacher helps you get tons of backlinks and highly shareable content that scales your reach using a multi-channel approach.

All of this translates into more visibility and building more connections with potential listeners. Companies with existing podcasts may as well consider partnering with PodReacher to grow their brand.

Services

  • Developing keyword-rich podcast show notes
  • Creating blog posts
  • Optimizing written content from podcast episodes

Client-Base

PodReacher has a client-based consisting mostly of small to mid-sized B2B brands with quite a number of existing podcasts episodes. The podcast promotion service also has some nonprofits as customers.

The podcast marketing agency has done some amazing jobs for notable podcast shows, including How I Raised It Podcast, Cloud Accounting Podcast, The NewsWorthy, and The Jordan Harbinger Show.

5. Repurpose House

Repurpose Houses

In most cases, podcasts are not usually social media savvy, and that’s where the services of Repurpose House come in handy. This marketing company takes your content and infuses expertly-made social media bells and whistles to it so that your podcast will go the extra mile.

Repurpose House is a team of content curators, social schedulers, and content hackers that specialize in creating and posting custom-designed marketing assets on YouTube, stories, social feeds, and more.

Services

  • Audiograms
  • Editing (audio, video clips, and YouTube)
  • Custom-made quote graphics
  • Animation
  • Graphics formatted for various social media feeds

Client-Base

Repurpose House has a client base consisting of content creators and brands across several industries, including online learning platforms, mid-level marketing companies, event planning agencies, and serial entrepreneurs.

Some of the podcasts they’ve helped amplify include Art of Charm Podcast, The Digital Marketer Podcast, and Money & Media Podcast.

6. The Podcast Consultant

The Podcast Consultant

No doubt, The Podcast Consultant is one of the best podcast promotion services for individuals, small businesses, and PR firms looking to connect more with their target audience and grow their shows.

With founder and owner Matthew Passy’s vast experience in the radio industry, this podcast marketing agency specializes in launching, editing, and producing audio products for clients. The company also helps customers to publish and market their podcasts to a wider audience.

The Podcast Consultant maximizes podcast discovery using a combination of the latest digital marketing tools, SEO, and best practices for social media. The agency helps podcasts to expertly piece together show notes to promote episode popularity and unlock new revenue streams.

The podcast promotion service also offers virtual and in-person host training to improve on-air performance. The training also helps podcasters master the technical aspects of podcast production.

Services

  • Digital marketing consultation
  • Social media consultation
  • Podcast launch, edit, and strategizing
  • SEO consultation
  • Podcast host training

Client-Base

Businesses and entrepreneurs in the financial industry form a majority of this podcast promotion agency’s client base.

The Podcast Consultant has worked with numerous podcast clients, including The Meb Faber Show, Opt Out Life, Pernod Ricard Connect Podcast, Stay Wealthy Podcast, and Rational Reminder Podcast.

7. Sweet Fish Media

Sweet Fish Media

Looking to drive more revenue through podcasting? Look no further than Sweet Fish Media, the podcast promotion service dedicated to B2B brands.

Whether you are only interested in repurposing your content, finding new guests, building better podcast strategies, or editing your audio, this podcast marketing agency is an excellent choice.

The team at Sweet Fish Media expertly repurposes B2B brand content to hone their message. This generates on-point, actionable insights for the target audience.

Services

  • Podcast launch and strategizing
  • Audio editing and mixing
  • Podcast coaching
  • Preparing keyword-rich show notes and blog posts
  • Thought leadership content development
  • Podcast tour
  • Account-based marketing

Client-Base

Sweet Fish Media tailors its podcast promotion services mostly to B2B companies. The marketing agency has worked with more than 100 podcast shows, including The B2B Sales Show, The CIO Show, The Manufacturing Show, On The Whistle.

8. Midroll

Midroll

Midroll is an ideal partner for brands hoping to launch host-read ad campaigns for their podcasts. This agency is more of a podcast advertising agency and has one of the biggest podcasting ad networks.

With a monthly reach of 104 million educated and affluent mobile listeners, Midroll’s platform is primed to get your message across to a vast podcast audience in the U.S.

Services

  • Advertising campaigns
  • Brand endorsement
  • Campaign reporting
  • Access to a vast network of advertisers

Client-Base

With over 800 brands buying podcast ad with Midroll, its client-base consist mostly of enterprise-level companies and organizations such as FedEx, HBO, Toyota, Procter & Gamble, and Square Space.

Midroll has worked with big names in podcasting, including The Oprah Winfrey Show, Manscape Podcast, Office Ladies, The Art of Wrestling, Never Not Funny, and Comedy Bang Bang.

9. PodShaper

Podshaper

Here’s another viable podcast promotion service for entrepreneurs and indie creators. PodShaper doesn’t just focus on marketing podcasts but is also great at producing first-rate podcasts.

From recording to sound mixing, editing, and promotional sound bites, PodShaper covers every aspect of podcast production and marketing so you can have everything done in one place. This agency’s podcast production services are hard to beat considering the wide range of post-production mixing and mastering offered.

With expert content editing, your podcast episodes will come out sounding like the pro-level, worthy-listen audio they should be.

The agency offers two pricing packages consisting of professional-level and producer-level. Both cover up to four podcasts per month starting from $500 and $1,000 respectively.  

Services

  • Audio recording and editing
  • Advanced audio mixing and mastering
  • Custom sound design and scoring
  • Promotional sound bites for social media

Client-Base

The podcast promotion agency has a client base that’s mostly made up of entrepreneurs and indie creators. Most of its customers are focused on intentional living and career development.

Some of the podcasts that have partnered with PodShaper include Trill MBA Show, Side Hustle Pro, and Beyond Influential.

10. Single Grain

Single Grains

Last on this list (but definitely not the least by a long shot) is Single Grain. This full-service digital ad agency also provides podcast promotion services.

The team at Single Grain is data-driven and ROI-focused enough to create marketing that converts pretty consistently. Armed with industry-leading strategies and tactics, the agency can accelerate traffic to your show and increase conversion using its marketing software.

But beyond promoting and growing your podcast show, Single Grain offers training programs that can improve your marketing skills through SEO techniques.

Services

  • B2B internet marketing
  • Podcast advertising
  • Ad strategizing
  • Campaign tracking
  • Content marketing
  • Reports and metrics
  • Competitive analysis
  • Audience identification

Client-Base

Single Grains has an impressive list of clientele consisting of well-established tech companies, and enterprise-level B2C and B2B brands, such as Amazon, Fujitsu, Uber, Airbnb, Lyft, and Intuit.

The podcast promotion service has worked with many shows including Leveling Up and Marketing School.

Conclusion

You can take the slow and difficult path to market your podcast on your own. Or you can choose to enlist the help of the best podcast promotion services to achieve significant show growth a lot faster.

Whether you are a business owner or an individual podcaster, you will save yourself a ton of time, effort, and frustration by employing the services of reliable podcast promotion agencies.

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