According to a survey conducted last year, Comedy was the most preferred podcast category in the US.
Besides this, survey respondents were also likely to listen to news podcasts, particularly stories based on crime and health and fitness.
Podcasts are becoming increasingly prevalent worldwide since they are easily downloadable formats, with Apple and Spotify leading in the race.
Also, it is estimated that the number of people listening to podcasts right now stands at 75.9 million, and this number will grow to more than one billion by 2024.
The same study also found that while Spotify podcasts were more prevalent among age groups between 18 and 34, Apple got an equal share of listeners from all age groups.
Why Selecting a Podcast Category is Important?
It would help if you had ideas to launch a podcast. More importantly, it would help if you had as many listeners as possible to be a successful podcaster.
However, not every genre or category is suitable for all podcasters and each listener’s taste. So, you will need to choose the type that is best suited for you.
There are different categories to pick from, including Arts, Business, Comedy, Education, and more. However, when you create a podcast, you must also decide on a niche or category that appeals to your listeners.
When you choose a place or type, it means that you have in-depth knowledge and insights about that niche.
Think of it in this way. Let’s say you want to create a podcast on marketing. Marketing is a broad niche where you can cover various topics such as content marketing or digital marketing.
While you may have extensive knowledge of both, you must also consider your target audience. That is, for who you are creating the podcasts.
If you can provide your listeners with a detailed deep dive into the topic, you can earn your audience’s trust and become an expert podcaster.
However, you won’t become successful just by creating one podcast. You must also be consistent in your work and keep coming up with new topics.
Your podcasts should be centered around your niche, but you must develop a different topic for each episode. Only then will you gain listeners, and your podcast will become famous and grow to new heights.
How to Choose a Podcast Category?
So, now that you know why you should be adept in a specific niche to create a podcast, it is time to learn how to choose a podcast category. Three key aspects go into selecting a podcast category.
Most podcasts air on various applications for different platforms, such as Windows, iOS, and Android. Some popular applications include those by Apple, Google, and Spotify.
So, most podcasters create their episodes for these platforms. When creating a podcast, particularly when choosing a category, it is vital to understand how these platforms index them.
That is, how they organize and categorize each episode and appear amidst millions of other such podcasts.
Also, you can use various applications for creating podcasts. An excellent example of such an application would be Simplecast that supports Apple podcasts.
You can make up to three top-level categories and sub-categories using this application. However, before you create a podcast using
Simpleacast, or other such applications, you must know what types are trending by researching about them.
Moreover, the first one is the most important of the three categories that Simplecast lets you create. So, you must choose this category carefully by researching trending categories.
However, you can start with broad niches like Arts, Business, and Comedy.
So, remember that when choosing a category for your podcast shows, it is important to note how apps like Spotify or Apple Podcasts index them to make yours stand out.
You should choose at least three categories as most applications for creating podcasts let you choose only as much.
However, you don’t need to worry too much about picking the correct categories, as you have more than one, and either will work when the others fail.
So, don’t forget to choose at least three categories for your podcast shows.
Know When to Change Categories
No one category has had trends for a long time. So, make sure you switch categories every once in a while.
That way, your listeners don’t lose interest in your shows, and they gain something valuable from them as well. However, don’t keep changing or switching categories intermittently.
You should know when to switch categories by knowing the currently trending categories. Podcasts have evolved immensely over the years, and there are hundreds of categories from which you can run the show.
However, when choosing a podcast category or switching it up, you should also consider your target audience and preferences. That is, you should know who to target, and more importantly, what they like to listen to.
What if My Podcast Doesn’t Fit Any Category?
Sometimes, it so happens that your podcast may not fit into any of the popular categories. Creating episodes on a trending niche or category and promoting them to counter such situations is essential.
However, more importantly, you must understand why you make a podcast for a specific user.
If you want your podcasts to attain fame and make a ton of money, you will need to learn how to get your users back to you for more.
So, here are a few tips that should help you come out with special episodes and get the word out to your listeners.
If you want to make a long-lasting impression on your listeners, you need to get it right from the start.
Most listeners, especially those looking to learn more about a new product or service that has just come out into the markets, may listen to only a few seconds of your podcasts.
So, make sure that those first few seconds of your new podcast count for your listeners’ sake.
As suggested earlier, it isn’t enough if you create one episode, and you need to be consistent and churn out a couple of shows if you want to get going.
So, it would help if you created a podcast – a compelling one, enough for your listeners to come back for more.
The name is one of the most critical aspects of making your episodes stand out to listeners. So, you must ensure that you come up with a catchy phrase or title for your attacks.
Most listeners judge your podcast based on the name, meaning that naming your shows is vital for creating them.
However, you should make sure that the names of your podcasts are striking and that they are based on the niches in which you are creating the episodes.
So, naming your shows right can go a long way in bringing you more listeners and pave the way towards becoming a successful podcaster.
Also, your podcasts must contain a short description of the episode so that your users know what they are listening to.
One of the reasons for this is that your listeners should know who they are listening to and whether they are an expert on the topic.
So, unless you are already a renowned podcaster in a particular niche or category, you should mention your name and the description of each episode that you are delivering to your listeners.
These days, names and descriptions are rarely cut, as most Internet users are already used to watching videos, mainly tutorials, to get the information they need.
So, in addition to your name and the description of the episode, you must also have a label. Most podcast creation tools also let you create a brand. So, make sure that you label your podcasts in a way that draws the attention of your listeners.
By doing so, your users will know who they are listening to and their expertise on a specific topic by seeing the label printed on it when they download an episode.
Also, by going through the description provided for each episode, they will know what that particular episode is all about and whether they will get the information they seek.
So, make sure that you have your name and description printed on the cover artwork for all your podcast shows and episodes.
So, remember to choose a trending niche to stand a chance to become a renowned podcast creator. Also, you don’t need to worry too much about creating a podcast.
There are various tools available across platforms such as Windows, Android, and iOS that help you with that and let you categorize your episodes and shows and label them.
Another thing to remember is that you should pick at least three categories or niches for all your shows so that you can count on any one of them if either fails to deliver.
Also, don’t forget to give each episode a catchy name or title – one that is striking to your listeners.