As a podcast host, all ears are on you to drive traffic and deliver an engaging show, but before you can, people want to find out more about what you offer. Listeners need to be able to sum up who you are briefly in just a few sentences, so creating a podcast host bio is critical.
How do you write a podcast host bio? Have you found the perfect podcast host bio example you’d like to emulate? A podcast host bio should be a few short sentences introducing you, highlighting your interests, and setting the tone for your show.
They need to be snappy, engaging, and informative so that you come across as someone with a podcast worth listening to.
We’ve got some tips, tricks, and a podcast host bio example you can easily use to help you in writing a podcast host bio example that will catch listeners’ attention.
Why Does a Podcast Host Bio Matter?
Every good podcast host has a bio that people can read to get an idea of what they’re all about, their background, and what they can expect when tuning in.
It’s like the blurb of a book, a podcast summary giving people a snapshot of your podcast and hopefully compelling podcast listeners to tune in to the latest podcast episode.
A podcast host bio can be published on your website or in the description for your podcast series on streaming platforms, or used to introduce you if you’re a guest on another series.
Therefore, writing these two or three sentences perfectly to capture your essence and tell the entertainment industry about you before they start listening to your podcast is crucial. (Also see, “What Makes a Good Podcast Tips“)
Along with a host bio, you should also consider including a photograph of yourself to give a personal touch to your podcast.
You’ll want a high-resolution and good-quality photo (much like what you would put in your Instagram bio), one that works with a circle and square crop, and something that displays you front on with your face visible and smiling.
Tips for Writing a Good Podcast Host Bio
Writing a podcast bio can be daunting if you’ve never done it before, especially if you find it hard to talk about yourself. There’s no need to worry, though, as we’ve got some simple tips you can follow that will make it easy to craft a unique podcast host bio example.
- Stick to a template: A bio should discuss who you are, what you do, what makes you an authority on the topic, and what you plan on delivering. Answering these four points with a sentence is a guaranteed way to deliver an engaging podcast host bio example.
- Know your audience: The intended audiences of your podcast are the ones you want to cater to, so think about what might be received best by them. When writing, keep the language at the right level to suit your audience; otherwise, you might scare listeners away.
- Set the tone: Think about the tone of your podcast and use that to guide your writing style. If it’s a business podcast, you’ll want to be more serious, but if you have more of a conversational show, it’s okay to add some humor. (Also see, “How to Write a Podcast Script“)
- Five sentences max: The most common length for a podcast host bio example in most podcasting apps is three sentences, but you might want to increase that a couple more if necessary. However, you should never have a bio that’s more than five sentences, as the reader will be turned off, and it’ll signify that your show might also drag on.
- Show others: Don’t just assume that you’ve come up with a killer bio without asking for feedback from a potential listener. Show your friends, family, and others in the podcast online business to see their first impression and if they’d be willing to tune into your new podcast just by reading the bio alone. You must go back to the drawing board if it’s a no.
- Sell yourself: You’re essentially a product being marketed, so don’t be afraid to hype yourself or your new podcast name up a little, especially if you’re in the music industry. There’s a fine line between promotion and bragging, so keep the portion about your accomplishments short and sweet, and they’ll have a better effect.
- Don’t forget: Spending time on a bio is important so don’t skip this part. Unlike your podcast show notes which are hosted on your own website, a podcast host bio can be a little harder to change once the media picks it up and it’s plastered across the web on multiple platforms.
Podcast Host Bio Examples
A quick look at your favorite podcasts can give you some relevant keywords and inspiration for your bio.
These bio examples are taken from famous industry expert, brand strategist and podcast host Mike Kim’s website, where he highlights a few of the different profiles he uses for each of these shows, found at https://mikekim.com/supercharge-your-bio:
- “Mike Kim ditched his comfy C-suite marketing job in pursuit of career freedom. His goal is to help leaders like you parlay your past work into a profitable personal brand. You can start now by downloading his free eBook, The Do-It-Yourself Blog Guide at mikekim.com.”
- “Mike Kim packed his van and drove cross country in pursuit of freedom. His goal is to inspire people like you to live life on their own terms. You can start now by downloading his Free Ebook: The Do-It-Yourself Blog Guide at mikekim.com.”
- “Mike Kim is a writer, blogger and comic book fanatic living off-grid in upstate New York with his obnoxiously loud drum kit, a menagerie of action figures, and his collection of Batman t-shirts. Check out his latest comic The Deathly Drummer or subscribe to his blog for updates and free merch.”
Say Hello to the Host
A short, snappy bio is the perfect way to introduce yourself and your podcast to any potential listener, so it has to be perfect.
This elevator pitch will hopefully draw in new listeners and cement yourself as an authority, giving the audience an easy way to see what you’re about.