It’s an exciting time in audio. We’ve gone from recording and sharing content via MP3s to the next generation of audiograms that let listeners create rich, visually-driven experiences using any audio file!
Many people take time to scroll through their social feeds every day. According to Edison Research, 223 million people check social media throughout the day, but only the most attention-grabbing content works like photos, polls, and now audiograms will do.
Audiograms are quickly becoming a big part of online marketing strategies that attract listeners and convince them to stick around!
You can upload a podcast or any audio recording and transform it into an audiogram that conveys your stories in a whole new way while also enabling you to reach social media audiences never like before on Facebook, Instagram, Twitter, and much more.
Driving traffic to your podcast can be difficult, and a great way to do it is by creating visually appealing content that attracts an audience.
Podcast audiograms work really well because they combine visuals and audio together in one post to curate compelling content that people will want to talk about with others!
What is a Podcast Audiogram?
A podcast audiogram is an image that has been converted into a video and combined with other components on top, such as a waveform and transcriptions.
Essentially, it combines visual art, audio tracks, soundwaves, and text to create a highly shareable marketing asset.
Studies have shown that viewers retain 95% of a message when they watch it in an infographic than 10% when reading it off an image.
By this principle, a podcast audiogram is an aesthetically stunning, shareable marketing asset coupled with a transcript and expanded audio. It’s essentially an incredible art piece that mixes visual aesthetics with text and multimedia.
Podcast audiograms are in many ways similar to movie trailers. They use audio, visual, and text elements and a short clip of the primary episode material that is unique to podcasts themselves!
With more information embedded in them, they will be far more likely to grab the viewer’s attention on sites that you may upload them.
What makes audiograms stand out from other types of social media content is that they are unique to all other conventional social media formats.
Because they allow you to display and distribute your video-based advertisements, each customer will be able to choose whether or not they like what’s being shown within those videos.
WNYC is a public radio station located in New York City. One of the content creators has started to use audiograms on the internet.
Since audiograms were first introduced, the engagement levels have been high. It makes sense because it’s “more like reading” and more social and shareable.
According to their claim on Twitter, the average engagement time for an audiogram is 8x longer than a standard tweet.
On Facebook, some studies have shown that an audiogram’s reach outperforms photos and links by 58% and 83%, respectively.
In a Headliner study, WNYC shared a podcast episode on Facebook in two different forms: one is by a static image format, and then another was a podcast audiogram.
The audiogram attracted a whopping five times more traffic than the image! Where the static image generated 118 clicks, the audiogram generated 550 clicks!
That is a pretty impressive boosting strategy for your content.
With so many types of content being shared across the web, it’s crucial to find ways to make your unique selling point stand out.
Audiograms are one way that you can do this as there’s a certain charm about having text read aloud for you (whether it’s because your eyes are occupied or unable to focus on any content due to having been staring at a screen all day).
Audiograms have one convenient advantage over static images: they play automatically when users hover their mouse over the picture because they are linked to an mp3.
So when it comes down to capturing viewers in your feed, a podcast audiogram is definitely the way to engage them with your content for as long as possible.
How to Make a Podcast Audiogram?
Fortunately, you don’t need a lot of tools or have to be extra tech-savvy to create one of these eye-catching audiograms.
The process of making a podcast audiogram is relatively easy. Here is how you can create a podcast audiogram using Headliner.
Remember the guys who conducted the study using two different techniques mentioned earlier? It turns out they are the best to create a successful podcast audiogram.
Headliner is an app that lets you merge audio, video, gifs, and animation to create original videos. No video editing knowledge is necessary, thanks to the easy drag-and-drop interface.
You can also share your creations across all of your social networks for them to be seen by hundreds or even thousands of people just like that!
The Headliner also allows you to export both high definition and smaller resolution videos to send the correct file type with the right message to each social media channel.
The Headliner app is free to use and produces clear, engaging images that podcasters can be proud of. It makes it easy to put together a custom postcard for each podcast episode and share them on social media.
So it’s an excellent option for podcasters who only record four or fewer Podcast episodes each month. Suppose you often create video clips and want to showcase your podcast there, too.
In that case, it’s the perfect solution because, most likely, Headliner has your podcast in its database, making it even convenient to take audio from any of your podcast episodes, for example.
It also performs automated transcriptions! You’ll probably need to clean up the resulting transcript because there will likely be some words that were misheard or were cut off in your recording.
But overall, this is a great way to create an audio transcript of your podcast.
Here’s how to create an audiogram in Headliner:
- Create a free account in the Headliner app.
- Now, upload your episode’s audio and image, and choose a waveform.
- Generate your transcriptions. Again, Headliner will auto-generate these, but double-check that they’re correct and timed well with your audiogram. now put the transcriptions on your audiogram
- Once everything is done, click “Export.”
And voila! There you have it!
Getting that Click Means Everything
Now that you have successfully made your Podcast audiogram, the next thing you need is the clicks. You will need to reach your targeted audience to showcase your content.
One way to learn about audience engagement with your content is by examining the clicks. A click refers to content consumption by users, a form of engagement measured simply by the number of times followers click on a link.
When a particular post or link is clicked on and shared, this means it is being read by someone who has shown interest in your content.
The last thing you want after posting content via social media is for it to go unnoticed, unread, or untargeted! So, make sure to promote your content beforehand.
Below are the few tips that you should keep in mind which can help you to generate more clicks on your podcast audiograms:
Useful Podcast Audiogram Tips
#1 Optimize audiograms according to the social media platform
YouTube, Facebook, Instagram, TikTok, and other social media platforms all vary in terms of their dimensions when it comes to images and videos.
For example, what works well on Facebook won’t necessarily look good on TikTok’s forum.
That makes it imperative to have multiple different audiograms for use on every platform so your content can look its best wherever you choose to present it!
Use square audiograms (1080 px by 1080 px) for Facebook, Twitter, and an Instagram feed. Verticle audiograms ( 1080 px by 1920 px) work best for Instagram live, IGTV and TikTok.
On the other hand, widescreen audiograms ( 1920 px by 1080 px) will be the best option when creating content for youtube.
#2 Add transcription/ subtitle for your podcast audiogram
Suggested tip: We strongly recommend adding some text transcription to your podcast audiograms.
According to a study by PLY media, subtitles increase the number of times users watch and read a video by almost 2x. Suppose you’re also communicating important headlines in pictures rather than words.
In that case, you might consider turning captions on so that it’ll show up when someone views the video without sounding like they tend to do on many social media platforms!
#3 Use eye-catching thumbnails
In general, posts are seen as more appealing if they contain images that stand out with unique, captivating flair.
Avoid the typical or mundane stock photos we see all over the circulation and make sure your post is instantly noticeable to everyone by incorporating eye-catching visuals.
Images with people can increase your click-through rate by 95%. This is a prom place to show the face of your podcast’s special guest, or it can be a stock image of people being happy, excited, or even surprised.
#4 Select an engaging audio clip
A podcast’s synopsis should be interesting enough to pique listeners’ interest and make people want to hear more.
A good audiogram will help your listeners get a sense of what your episode is about, as well as draw them in by piquing their curiosity!
#5 Keep your podcast audiogram short and simple
There are several reasons to produce a podcast audiogram, but the primary purpose is to drive traffic back to your show.
Providing a clip on Twitter instead of an entire episode is vital here because users don’t want to listen to a whole show from your network when they see it in their timeline.
Find a short snippet that draws users into your podcast and makes them want more. Length is essential here; try different sizes (10 seconds vs. 30 vs. 1 minute) to find what works best for you and your Twitter audience as well!
#6 Choose an engaging headline
The main text on your audiogram is one of the essential elements for enticing listeners, who may be scanning their feeds quickly.
So, the headline on your podcast’s audiogram is one of the most critical elements to convince a viewer to click on your episode. If they have autoplay turned off in their settings, your headline is the element that must entice them to press play and listen.
Therefore, if you want to attract traffic and promote your brand awareness to a larger mass, then audiograms perfectly serve your purpose!
